How we came to this let's start with how we came into branding
in an environment overloaded with information.
(representatives of the audience)
in the direct sales area.
statistics in the course
of the campaign
of registered dealers
Such parameters, as the number of visitors of the brand site, click-through rates in the course of the campaign, number of registered dealers, and the sales level also have to be considered.
Initial advertising exposures
searching for the brand in search engines
All of this is applicable when there is a constant demand, i.e. commercial requests to yandex.wordstat corresponding to the relevant subject. This was a way to understand the current activity on the service market, product category market, brand market, etc. Yet, the market potential was significantly greater.
Providing these two services, we fought for customers at the level of a conscious interest in the product category, and quite often in a specific brand or a number of brands in this category, using some ready-made solution. What exactly?